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100% Kiwi whānau business · Helping New Zealanders move more freely since 2005
100% Kiwi whānau business · Since 2005
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It's Often the Little Things

Some of my favourite enquiries start with an apology.

"This is probably a silly question, but..."

And then comes something that sounds small. Reaching the seatbelt has become a stretch. Turning to get out of the car feels awkward. Socks have turned into a bit of a battle. Things that drop on the floor tend to stay there for a while.

None of it is a silly question. Not even close.

Small doesn't mean minor

A small frustration that happens once a year isn't a big deal. A small frustration that happens three or four times every single day is a different thing altogether.

It chips away. It slows the morning down. Sometimes it means waiting for someone else to help with a job you'd much rather do yourself.

So when someone tells me about one of these little everyday hurdles, I take it just as seriously as a question about a wheelchair or a lift chair. Often the fix is a lot simpler, too.

Moment one: getting in and out of the car

The car comes up a lot.

Getting in is one thing. Getting out, with nothing much to hold onto and a twist to manage on the way, can be the tricky part.

There are a few clever little helpers here. A swivel seat is, at heart, a padded cushion that turns a full 360 degrees, so you can turn your legs round to the door with less twisting. A car exit aid slots into the striker pin on the door frame and gives you a firm, foam-covered handle to steady yourself on, with no tools needed. And a seatbelt grabber hooks over the belt so you can draw it across without having to twist round for it.

A seatbelt grabber is exactly the kind of product that makes me think, "Well, that's so simple. Why didn't someone come up with that years ago?"

I have that reaction to a lot of these products. Our suppliers have been brilliant at finding them and explaining exactly how they work, which makes it much easier for me to explain them to you.

Moment two: getting dressed

Getting dressed is one of those things nobody thinks about until it gets harder.

Bending down to your feet isn't always easy, whether that's for a while after an operation or just because it's become a bit more of an effort than it used to be.

A sock aid is a lovely example of a small idea doing a big job. You stretch the sock over the frame, lower it to the floor, slide your foot in and pull it up by the handles, all from a seated position. A long shoe horn or a dressing strap for trousers works on the same principle: bring the job up to you, rather than you going down to the job.

It's not glamorous. But being able to get dressed on your own terms, at your own pace, matters a great deal to people.

Moment three: reaching something just out of reach

The remote has slipped down beside the chair. The tea towel has landed on the floor. The thing you want is on the top shelf, of course.

A good reacher is one of the most useful things we sell, and one of the least talked about. Some have a magnetic tip for keys and small bits and pieces. Some come in different lengths. Some even clip onto a walking stick or frame so they're always close by.

The question I usually ask is: "What do you find yourself reaching for most?" The answer helps narrow down which one will feel right in your hand.

What I've learnt

Running an online store, it's easy to assume the bigger products are the ones that make the biggest difference. They're the ones with the long spec sheets, the comparison pages and the buying guides.

But the little things have their own way of changing someone's day.

I've also noticed that more people now look for these things by describing the problem rather than the product. They'll search, or ask an AI tool, something like "how do I put my socks on without bending?" That's made me think harder about how we write our product pages. If you don't know a sock aid exists, you can't search for one by name. So we try to explain what each product helps with, in plain words, so the right answer can find you.

Technology is great at matching a question to a product. A quick chat is still the best way to check it's the right one for you.

A few things worth thinking about

If there's a small, everyday task that's become harder, it can help to ask:

  • How often does it happen? Daily frustrations are usually the ones most worth solving.
  • Is it reaching, bending, turning or gripping? Naming the movement often points straight to the right kind of aid.
  • Where does it happen? The car, the bedroom and the lounge each have their own helpers.
  • Is it for now, or for the long term? Some aids are perfect for a few weeks of recovery, others become everyday favourites.

Don't underestimate the little things

I'm learning not to underestimate them.

If something makes one everyday task easier, gives someone back a bit of independence, or simply means they don't have to ask for help quite so often, that's a pretty useful product in my book.

So if there's a small thing that's been bugging you, please ask. It won't be a silly question. There's a good chance someone has already invented something clever for it.


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Thanks for reading.

Until next time,

Kellie Chapman
Owner, Mobility Plus

From Kellie's Desk

Running a small family business means no two days are ever the same. These are some of the stories, lessons and little moments that don't make it onto a product page, but are part of who we are at Mobility Plus.

Next article Sometimes the Best Thing I Can Say Is: We Don't Sell That

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